Waitrose Christmas 2024

THE BRIEF:
It’s Christmas, and Waitrose want to be the supermarket of choice.

THE ANSWER:
As long as the food’s good, everything’s good. Even if everything else goes wrong.

MY ROLE:
As a Senior Creative on the brief, I came up with the initial concept for the campaign, wrote the script and played a key role in the pre production, shooting and post production of the video assets. I also created the concept for the special build OOH placements that ran alongside TV and social films.