META X OAKLEY

THE BRIEF:
I was tasked to create a social series that highlighted the capabilities of the new Oakley Meta Vanguard glasses to
help cricketers improve their game.

THE ANSWER:
Over three episodes, I showed how the cutting edge tech of the OMVs could work together with old-school cricketing know-how to help two plucky cricket fans (The Shepmates) take their game to the next level. Oh and just to hammer home the authenticity, their coach was none other than Aussie fast bowling legend, Brett Lee.

MY ROLE:
I was the solo creative lead on this project, concepting, planning and executing the series. I scripted notional episode structures and worked as the creative on set ensuring the client vision was achieved in camera. In post, I was in charge of briefing editors and reviewing edit rounds alongside the director.