Waitrose X GBBO

THE BRIEF:
Create a series of idents for Waitrose’s sponsorship of the Great British Bake Off.

THE ANSWER:
Thirty 5-15sec idents that played with the idea of your inner food fan telling you to go off-piste.

MY ROLE:
I had the challenge of creating a series of cohesive idents in some very tight time frames. Then I worked both on set and in the voice booth with the actors to bring them to life. Here’s a compilation of my favourites.